{"id":52,"date":"2001-05-08T16:30:00","date_gmt":"2001-05-09T00:30:00","guid":{"rendered":"http:\/\/www.chasethelight.com\/word_press\/?p=52"},"modified":"2013-02-23T04:22:14","modified_gmt":"2013-02-23T04:22:14","slug":"ibm-gets-jiggy","status":"publish","type":"post","link":"https:\/\/chasethelight.com\/blog\/ibm-gets-jiggy\/","title":{"rendered":"IBM Gets Jiggy"},"content":{"rendered":"

\"050801a\"<\/a> \"050801b\"<\/a><\/p>\n

When advertising goes awry. Some genius thought it would be a good idea to promote IBM’s new Linux servers [LINK<\/a>] by stenciling cute little symbols on the sidewalks. They also thought Haight\/Ashbury would be a good place for this?! They didn’t take into account they’d be dealing with San Franciscan’s who immediately displayed their feelings. I like that they picked blue to paint out the symbols. The report showed up in the papers and IBM got slapped and had to have all the sidewalks cleaned of their taggings. Less than a week later a traditional billboard went up on Hwy 101 in Silicon Valley.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

When advertising goes awry. Some genius thought it would be a good idea to promote IBM’s new Linux servers [LINK] by stenciling cute little symbols on the sidewalks. They also thought Haight\/Ashbury would be a good place for this?! They didn’t take into account they’d be dealing with San Franciscan’s who immediately displayed their feelings. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,33],"tags":[],"class_list":["post-52","post","type-post","status-publish","format-standard","hentry","category-life","category-san-francisco"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1MOCs-Q","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/chasethelight.com\/blog\/wp-json\/wp\/v2\/posts\/52","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chasethelight.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chasethelight.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chasethelight.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chasethelight.com\/blog\/wp-json\/wp\/v2\/comments?post=52"}],"version-history":[{"count":9,"href":"https:\/\/chasethelight.com\/blog\/wp-json\/wp\/v2\/posts\/52\/revisions"}],"predecessor-version":[{"id":2745,"href":"https:\/\/chasethelight.com\/blog\/wp-json\/wp\/v2\/posts\/52\/revisions\/2745"}],"wp:attachment":[{"href":"https:\/\/chasethelight.com\/blog\/wp-json\/wp\/v2\/media?parent=52"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chasethelight.com\/blog\/wp-json\/wp\/v2\/categories?post=52"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chasethelight.com\/blog\/wp-json\/wp\/v2\/tags?post=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}